Dubai Consumer Mirror

Thursday, February 02, 2006

Campaign ME awards

Oye! Where was my invitation? I mean, i think i deserve it, after all i still write for (not to) the publication from time to time. Does that mean I am not on the A-LIST anymore?! (shriek)

yallah .. what to do :)

Anyhoo, the much anticipated Campaign ME awards winners are out. The guys at were at the dinner and covered the whole shebang. Here is the winners list from their coverage of the event:


Advertising Agency of the Year
Face to Face

(Can't deny i was surprised to see that, especially following the this whole air arabia copycat frenzy)

Television Campaign of the Year
Gold – Saatchi & Saatchi Dubai for Crest
Silver – JWT Riyadh for Domino’s Pizza

Bronze - Leo Burnett Cairo for Mobinil Mercedes Raffle promotion


Print Campaign of the Year
Gold – Tonic for Sony Microvault
Silver – TBWA\RAAD for Whiskas
Bronze – JWT Bahrain for Zayani Motors

Outdoor Campaign of the Year
Gold – JWT Dubai for One TV
Bronze - TBWA\RAAD for Emirates Today
Bronze – JWT Dubai for Dubai Autism Centre

(Hey! What about the Emirates Today launch campaign, bronze? The neon sign at the 3rd or 4th interchange had the same headline of the day's newspaper every morning for about a week or two! Who can beat that?)

Radio Campaign of the Year
Silver - Team Y&R Dubai for Radio 1

(I was shocked to see any winners at this category)

Direct Marketing Campaign of the Year
Gold – Wunderman for Microsoft
Silver - Wunderman for Fed Ex
Bronze - Wunderman for Adobe

(You have to give it to Wunderman - these guys do wonders)

Integrated Campaign of the Year
Gold – Lowe Dubai for Axe

Silver – JWT Beirut for Heineken
Bronze - Face to Face for Barbican
Grand Prix – Tonic for Sony Microvault

(Grand Prix award?)

Young Creative of the Year
Avinash Sampath from Saatchi & Saatchi

Dubai Media Agency of the Year
Zenithmedia Cairo

Best Media Plan
Gold – Zenithmedia Cairo for Virgin Megastore

Silver – MindShare Beirut for Heineken
Bronze – Initiative Dubai for Barbican

PR Agency of the Year

(...the MD of Asda'a is on the judging panel, but i am sure objectivity was entertained :) )

PR Event of the Year
Gold - Traccs for Al Baik/Coca-Cola
Bronze – Asda’a for Adidas

(OKAY. Two things here: (1) What ever happened to Red bull Flugtag? That event was amazing, the coverage it generated was unbelievable! And Adidas? The media was ripping asda'a apart after that 'chip in a shoe' event! (2) Strategiy said "Among other winners were ASDA’A who were declared PR Agency of the Year and also won a Silver for their sucessful (typo) PR Campaign for Adidas" - so what did they win, silver or bronze?)

One observation is similar to strategiy's: - what happened to Best Online Campaign award - I would certainly give my vote to a couple of things by Flip media and eworks.

Also, why isn't there a category for PSA (public service announcements/advertising)? My vote goes for the Iraqi campaign.

Maybe the folks at Campaign ME could consider that for next year's awards...


  • One observation is similar to strategiy's: - what happened to Best Online Campaign award - I would certainly give my vote to couple of things Flip media and eworks.

    Yeah - I've heard a few people mention this. Very odd, especially given online ad spend is supposed to overtake (free-to-air?) TV in the US this year (or this decade, or something).

    By Blogger secretdubai, at February 2, 2006 at 3:00 AM  

  • According to the guy presenting the awards that night, none of the online campaigns that were shortlisted were actually worthy of the award, so they decided not to give it to anyone. Which is stupid if you ask me. If these campaigns were good enough to be shortlisted to begin with, then surely they could have picked one winner!

    Anyway, I have some serious doubts about the objectivity of these awards, although I must admit that Campaign did a great job organising it.

    By Blogger Dubai Sunshine, at February 2, 2006 at 6:03 PM  

  • Thanks for the credits, I posted a very long article on my view of the Campaign awards on the Flip Media Blog.

    Check it out here or feel free to republish on this blog.

    Hope that onliners will wake up and comment, and put pressure on Campaign Middle East to assure that the interactive categories will be properly represented in 2006.

    Martin / Flip Media

    By Anonymous Anonymous, at February 2, 2006 at 9:10 PM  

  • SD and sunshine ... totally i agree. Its a blow to the industry indeed, especially when online media people are struggling with MBUs to include online as a serious component of their client's mix..

    Martin, thank you for your visit .. i think we will see alot of controversy in the upcoming Campaign issues on this matter :)

    By Blogger moryarti, at February 3, 2006 at 5:21 PM  

  • :)

    By Anonymous talasim, at February 3, 2006 at 7:51 PM  

  • Dubai Sunshine commented on saying that the shortlisted creative could have won, in order not to blow the industry.

    As I mentioned in my article, I slightly disagree with Sunshine's opinion and would give a small credit to Campaign ME on this one:

    The shortlists are pretty poor, and obviously the mistake was done by having judges incapable of properly evaluating the work for the best online category.

    After pressure from various online experts like myself to Campaign Middle East, I believe that they tried to rectify their (wrong) decision about the shortlist by not awarding anything in 2005.

    I believe that it is better to admit a mistake and rectify it than not doing anything about it, and just hope that in 2006 all of our feedback is being taken into account for a better round 2.

    Martin/Flip Media

    By Anonymous Anonymous, at February 3, 2006 at 9:27 PM  

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