Dubai Consumer Mirror

Sunday, January 22, 2006

An open letter to the new Telco

Please do:
1. Introduce tailor-made packages (cheaper or offering more value) to GSM subscribers that are students, housewives or young non-working family members
2. Standardize the cost of overseas SMS
3. Give subscribers the freedom to switch from prepaid-to-postpaid and vice versa with out too much complications
4. Supply roaming services for everyone and use credit cards as collateral
5. Offer faster Internet access services
6. Introduce prepaid Internet cards concept - like in Kuwait and Saudi
7. Deploy payment machines that gives you your change back
8. Allow DSL subscribers to pay via your payment machines
9. License/sublet your offices/branches to small business men and startups. This way you create more service outlets, you reduce your over head, you cover a wider geographical area and you reduce customer crowding per outlet.
10. Print paper-based prepaid cards (similar to bank ATM pin slips). There is no need for all the plastic as the scratchy stuff is annoying to remove and plastic is bad for environment

Please do not:
1. Charge a fixed monthly fee for dial up Internet service
2. Hog the airwaves for your WIFI service and force everyone to pay for it.
3. Give away your subscriber-base mobile phone numbers to SMS SPAMMERS. Or at least give your subscribers the option if wanting to receive a SMS ads or not.
4. Impose ridiculous overseas call charges
5. Block VoIP, web-to-phone, online free sms gateways, social networking sites and photo hosting libraries
6. Block bloggers
7. Delay or deprive GSM coverage service for people living in remote locations
8. Let your GSM subscribers pay for services other telcos offer for free (voice mail, missed call notifications ..etc)
9. Hold back any GSM added features (eg area locater) and introduce them only when they are obsolete
10. Print those hideous photos/designs on prepaid phone cards. There are plenty of beautiful scenes in the UAE that can make those cards much better looking - oh yeah .. and use paper, not plastic.


  • here's a subject that'd be interesting to find out about, why the UAE is one of the most expensive locations in the world to call, aside from Iraq and Afghanistan, which is understandable, but the UAE is supposed to be all hip and modern, so why does it cost € 0.017 to call Australia via Skype and € 0.199 to call Saudi Arabia, yet the United Arab Emirates, manages to cost United Arab Emirates € 0.218 a minute. It's always costs a damn lot when i call my parents in the UAE, but any other country almost and the price is about 1/10th of the size.
    On my landline here in Australia it costs $67.00 for a 1 hour call to the UAE, yet for a 1 hour call to London it costs $9.20.


    By Blogger samuraisam, at January 22, 2006 at 2:58 AM  

  • So this has been on your mind for awhile?

    The UAE is marketed as this totally connected and modern country yet there are so many barriers to real tcom service. You can't have "free enterprise" and a "market driven economy" (their buzz words, not mine) when you have government monopolies and exclusive licensing agreements. There isn't any incentive to be innovative or competitive.

    By Blogger sheikha cheryl, at January 22, 2006 at 4:17 PM  

  • Amen to that

    By Blogger Makdizzle, at January 22, 2006 at 10:50 PM  

  • Unfortunately I don't think Etisalat / TRA / New Telco (what's it's stupid name again?) are avid blog readers.

    By Blogger Keefieboy, at January 23, 2006 at 8:59 AM  

  • At the end of this prayer I say, ameen!

    By Blogger BuJ, at January 24, 2006 at 12:34 PM  

  • BUJ .. dude where have you been?

    long time no see ..

    and yes. Amin to that :)

    By Blogger moryarti, at January 24, 2006 at 2:28 PM  

  • I wonder if they'll come up with a friendly brand image, like a talking sheesha pipe? Think the Modesh of the UAE Telecoms World.

    By Blogger desertblog, at January 25, 2006 at 4:55 PM  

  • Maybe I'm just being cynical but I feel things won't change much. These will be owned/shared by the same people who run the current 'E' dictatorship. I doubt there will be a drastic change. But I will still say AMEEN to it! Nicely written =)

    By Blogger Neglected-ism, at January 28, 2006 at 2:43 AM  

  • good point desertblog: knowing the advertising industry here, it is very possible :)

    Neglected-ism: I agree with you .. it doesn't seem like the new telco will be another EaturSalat..

    And thank you for your kind note ;)

    By Blogger moryarti, at January 28, 2006 at 9:44 AM  

  • 10. Print paper-based prepaid cards (similar to bank ATM pin slips). There is no need for all the plastic as the scratchy stuff is annoying to remove and plastic is bad for environment

    lollll now what did i know they'd listen to u so soon lol...i hope they keep the remaining pointers in mind too. those slow-learners :P

    By Blogger MD, at April 22, 2006 at 12:38 AM  

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