Wind of Telco Change
It is not only a face lift - it is a major corporate overhaul.
The company's new slogan is centered around the word "Reach" or "Tawasal" in Arabic. This shift represents a new phase in the company's history along with a new culture that Etisalat is desperately trying to implant within itself that is centered around major themes such as Regional/Global Reach, Service Richness, Openness and Customer Experience. (yawn)
From a creative POV, its obvious that Etisalat is trying to create an overwhelming semi-heart shaped 3d organic green customer friendly look 'n feel. Yet, they still want to maintain their enterprise presence with the use of corporate gray in the Arabic/English text.
Needless to say, its about friggin time ...
11 Comments:
Amazing what a little competition will do, isn't it? :)
Next they will get the Slogan: "Etisalat, tawasel nass"
Then, the UAE will somehow buy Nokia...
By Herlock Sholmes, at May 24, 2006 at 10:35 AM
It looks just like the letter "D".
And the colours remind me of a cabbage.
By secretdubai, at May 24, 2006 at 11:13 AM
at least they can keep the ghastly green stripe on their cars.
It looks like a heart gone wrong.
It kind-of reminds me of an alien ear. Something sci-fi.
It is a blob of snot. That is it.
By CG, at May 24, 2006 at 2:35 PM
I think that a change in name would have been better suited. I preferred the old 'emirtel'. I never got used to etisalat.
By CG, at May 24, 2006 at 2:36 PM
do u think this is for real or just to shut people off for a few months?
By BuJ, at May 25, 2006 at 12:47 AM
i quite like emirtel.. much nicer ring to it..
i think we still have an old fone at home with emirtel on it :)
i had to type this word verification thingie twice coz obviously i cannot read properly.. have u considered turning it off?
By BuJ, at May 25, 2006 at 12:48 AM
sorry, i have misplaced you address.....
pls leave reply here
By *, at May 25, 2006 at 11:26 AM
dubaimirroratgmail
By moryarti, at May 25, 2006 at 6:52 PM
I also have an old emirtel phone....it sits proudly on the back porch of my parents house in a very remote area of Australia. It lives outdoors and has been exposed to all the elements, including a mini-tornado and STILL works!
Once they changed their name to Eatshite and started buying sub-standard equipment and don't forget about their illusive dreams of nationalisation, everything fell apart (quite literally).
Whoever it was that got fired all those years ago should be brought back in, their service used to be second to none a few decades ago.
By CG, at May 26, 2006 at 1:30 PM
Too close to a hundred other contemporary 'petal' logos, I think. Even the Fortune group in UAE has a similar shaped logo. To go with a trend without making business sense can backfire.
By Woke, at May 29, 2006 at 2:28 PM
ok, never heard of 'emirtel'.
By Harsha, at June 17, 2006 at 9:31 AM
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