Dubai Consumer Mirror

Saturday, October 15, 2005

Cracking the TIIDA-ME code

Its all over the place - Outdoor lamp signs on Sh. Zayed road, website, print and on Radio! Several people asked me those last few days .. What the hell is TIIDA?

I googled it and this is what i found - looks like a nice car!

But still, it could be a coincidence. It wasn't enough, I had to make some kind of a link.

I found out that the owner of the website is this DIC based company. It seems they did work for Infinity Middle East (part of Nissan). But again, its not a smoking gun.

So, i searched a bit more and i found an online resume of an account manager who works in that same DIC company. According to the online CV, he is handling the Nissan Middle East interactive account ... Thats too much of a coincidence.

Me thinks that Nissan is trying to create the brand attributes (young, sexy, cool, trendy, hippy, iPOD happy..etc) before revealing the brand identity itself which is NISSAN.

Good luck with that!


  • Salaams Professore.Thanks so much for info.Hmm but it didnt answer my question whether a widow can perform for deceased spouse.Aiiyaya never mind.
    But dear sir; what be this dic company? Are their employees also all dics?
    But I gotta hand it to u that was indeed a commendable bit of sleuthing.

    By Blogger kaya, at October 15, 2005 at 10:08 AM  

  • loool - DIC = Dubai Internet City :)

    On a different note, according to the guy at the mosque, Umra is Sunna not Fard... Meaning, the widow doesn't have to do it, but she can ... because it is coming from good intentions.

    By Blogger moryarti, at October 15, 2005 at 11:48 AM  

  • SHUKRIYA Sir. GOT it this time.Why I was asking because u know after death the wife is not permitted to see the face of her deceased spouse as he becomes na mehram.So curious if that comes into effect at umrah.
    Inshallah we leave on thursday.

    By Blogger kaya, at October 16, 2005 at 8:37 PM  

  • I think it being about the Nissan Tiida sounds reasonable. It looks a lot like the viral marketing campagain "Colony" ( that Microsoft have been using for the XBox 360. Each week there is puzzle to solve and the prize is some more information about the new console.

    By Anonymous Anonymous, at October 20, 2005 at 5:11 PM  

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