Dubai Consumer Mirror

Monday, October 24, 2005

Industry Gossip - PR agencies, clients and Ramadan

A journalist friend of mine called me a while back telling me how him, along with a bunch of other arab/muslim journalists, are planning to boycott an event organized by a Japanese household brand and along with its PR agency.

Apparently, the agency sent out a media invitation last week inviting all journos for a "dinner" event taking place at 7:30pm! "SOMEBODY, STOP THE PRESS"

Is the Jabal Ali based client so busy playing his own game console to realise its actually Ramadan and 7:30 PM is not only too close to Iftar (5:50ish), its also around time for Ishaa followed by Taraweeh prayers (lasts 20 to 30 minutes)?

And the agency - known for its great fortunes for promotional activities in seven industries - they should know better than allowing their client to walk right into a PR blunder like this one.


  • On the other side, invitations to (launch) events at 9 and even 9.30pm are just taking the piss. There is no way I am leaving my remote cell to attend a distant work event at that hour.

    The best thing that Sony could have done would be to do the whole thing as a media iftar, like HP did at the Burj last week. And invite me, which they obviously haven't.

    By Blogger secretdubai, at October 24, 2005 at 6:25 PM  

  • Tell me about it .. I heard about the HP event from another colleague of mine.

    Just wait and see how companies will wake up and go like "darn! the month is over and we haven't done the journo-pampering iftar!"

    And before you even notice it, you end up with 5 iftar invitations everyday for the 7 days of ramadan.

    By Blogger moryarti, at October 24, 2005 at 9:27 PM  

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