Branding in the ME
Branding is the organization's philosophy in dealing with everything and everybody. The way the organization interacts with its customers, its employees and the community. The way customers feel after experiencing the organization's product or service. Its also the organization's office environment, corporate culture and the level of involvement the company has with the community and the industry as a whole.
A set of perceptions, feelings, thoughts and emotions, all combined together to give you a sensation that is unique to any organization. That what makes a successful brand, not just a colorful logo.
A crash-course on Branding in the region through an interview with Landor's executive director by AMEinfo's Lisa Creffield, who was asking the right questions to give you a comprehensive definition of branding in the region in less than 2 minutes!